Is your marketing strategy based on myths? Let’s Spill The Tea and set the record straight!

​Join us for our next “Spill The Tea” session where we dive deep into the common B2B marketing misconceptions that can hold scale-ups back. This is an essential session for early-stage to series A founders and their teams looking to truly understand and optimise their marketing efforts.

​We’re thrilled to welcome Sofia Correia de Sousa from Happyfact Collective, a digital-born leader with a knack for building growth in companies and startups. Sofia will be tackling head-on some of the most pervasive myths, such as:

• ​“I need sales, they are the lead driver.” – Discover why marketing, not sales, is the true engine for lead generation, and how sales then effectively converts those leads.
• ​“Just pump up marketing efforts across all channels.” – Learn why simply increasing activity isn’t enough without solid fundamentals.

​Sofia will guide us back to basics, emphasising the crucial “homework” needed to get your targeting, positioning, and timing absolutely right – especially challenging, yet vital, in a fast-paced startup environment. Expect a practical session covering specific problems and hands-on solutions you can apply straight away.