BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ScaleUp Porto - ECPv5.1.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ScaleUp Porto
X-ORIGINAL-URL:https://scaleupporto.pt
X-WR-CALDESC:Events for ScaleUp Porto
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20250616T133000
DTEND;TZID=Europe/Paris:20250616T141500
DTSTAMP:20260405T183400
CREATED:20250613T115558Z
LAST-MODIFIED:20250613T115558Z
UID:14527-1750080600-1750083300@scaleupporto.pt
SUMMARY:#SpillTheTea on B2B Marketing Misconceptions
DESCRIPTION:Is your marketing strategy based on myths? Let’s Spill The Tea and set the record straight! \n​Join us for our next “Spill The Tea” session where we dive deep into the common B2B marketing misconceptions that can hold scale-ups back. This is an essential session for early-stage to series A founders and their teams looking to truly understand and optimise their marketing efforts. \n​We’re thrilled to welcome Sofia Correia de Sousa from Happyfact Collective\, a digital-born leader with a knack for building growth in companies and startups. Sofia will be tackling head-on some of the most pervasive myths\, such as: \n\n​“I need sales\, they are the lead driver.” – Discover why marketing\, not sales\, is the true engine for lead generation\, and how sales then effectively converts those leads.\n​“Just pump up marketing efforts across all channels.” – Learn why simply increasing activity isn’t enough without solid fundamentals.\n\n​Sofia will guide us back to basics\, emphasising the crucial “homework” needed to get your targeting\, positioning\, and timing absolutely right – especially challenging\, yet vital\, in a fast-paced startup environment. Expect a practical session covering specific problems and hands-on solutions you can apply straight away. \n
URL:https://scaleupporto.pt/event/spillthetea-on-b2b-marketing-misconceptions/
LOCATION:Founders Founders | Rua de Godim\, 389 Rua de Godim\, Porto\, 4300-240\, Portugal
ATTACH;FMTTYPE=image/png:https://scaleupporto.pt/wp-content/uploads/2025/06/Luma_spill_founders.png
END:VEVENT
END:VCALENDAR