Part of IAPMEI’s Digit@l Tuesdays series, this webinar analyzes podcasts as a strategic communication tool for businesses, exploring their integration into digital marketing, brand positioning, and value creation.

Key focus areas:

• Strategic role of podcasts in marketing frameworks
• Building brand authority through audio content
• Converting podcasts into measurable business results

Speaker: Hélder Pinto — Digital marketing expert, lead generation strategist, and founder of a professional podcast studio supporting companies in content-to-results transformation.