UPTEC hosts this workshop led by Bernardo Prazeres (Adclick Group) on how Search Engine Results Pages (SERPs) are evolving into AI-driven conversations, and why traditional SEO tactics are no longer enough.

The session explores the shift from optimizing for algorithms to optimizing for Large Language Models (LLMs), covering:

• Technical and strategic nuances of appearing in AI Overviews
• Mechanics of “citations” and why brand authority is your most valuable SEO asset
• Practical approaches for adapting SEO strategies to the AI era