START2DAY is an event that consists of developing, over the course of a weekend and in teams, an original business idea proposed by the participants. At the same time, they will be introduced to key concepts in this field, such as the lean canvas, how to deliver a pitch, and how to conduct market research.

In addition, during the event, there will be a panel of “mentors” made up of prominent figures from the Portuguese entrepreneurial ecosystem, with whom participants can clarify doubts and seek advice for their projects. At the end of the second day, the projects will be presented, through a pitch, to a panel of judges who, after deliberation, will announce the winner.