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October 9, 2018 @ 9:15 am - 4:15 pm
- Being an SME, why should you bother with IP/IP management ? – Why does IP matter?
- Understanding IP strategy and IP management as a business asset for SMEs (with a clear focus on specific needs and challenges for SMEs) – What needs to be done?
- Concrete case studies demonstrating successful IP management and implementation activities in specific technology/business sectors as well as in different environments (Start-up vs. medium-sized company) – How can SMEs implement an IP strategy?