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DSPT#50 – Mapping Your Consumer Behaviour in a Data Science World
March 7, 2019 @ 6:30 pm - 8:30 pmFree
Wait! Why are those fries close to the soda? Are the retailers guessing your needs? Are they trying to influence you to buy more? Evgheni Polisciuc, a PhD student at University of Coimbra will show how location of the objects inside a retail shop and even the location of the shop are crucial for retail and how data science influences all the process. Human beings are creatures of habit and your consumer behaviour is more patterned than you might think.
• 18:30-19:00: Welcome and get together
• 19:00-19:30: Talk: “Hexagonal Gridded Map and Information Layers Applied in Retail Business Intelligence” by Evgheni Polisciuc
• 19:40-19:45: Group photo
• 19:45-20:15: Networking / Coffee Break
• 20:15: Closing
• 20:30: Dinner is optional but it might be an excellent opportunity for networking