This webinar is part of the Digit@l Tuesdays series by IAPMEI, an initiative focused on digital transformation for SMEs. This session will show that true transformation happens when marketing is no longer seen as an expense but as a strategic management tool, with clear priorities, financial oversight and accountability.

During the webinar, participants will gain insights into the most common structural challenges faced by Portuguese companies in this area and discover practical solutions to build stronger foundations and maximize return on investment.