The Portuguese Association of Direct and Digital Marketing (AMD) presents this webinar exploring the key trends shaping marketing in 2026, including AI integration, emerging platforms, and performance strategies.

Featured speakers include Tiago Esteves (Salesforce – Solution Engineer), Pedro Lanceiro (Daiichi Sankyo – Patient Demand Analytics Senior Manager), and Rui Santos (InPar – Diretor Geral), moderated by André Novais de Paula (AMD President).

Participants will discover:

• Shifts in digital consumption and strategy
• AI applications in brand communication
• Opportunities in ecommerce and performance marketing