“Create Brands with International Recognition” Program
April 21 @ 10:00 am - 11:30 am
Free
AICEP Academy presents this 8-module online program (21 April – 14 May 2026) designed to help Portuguese companies develop brands with true international vocation, ensuring strategic coherence, cultural adaptation, and effectiveness across different markets.
Key modules:
- Brand as strategic export asset
- International brand positioning
- Global brand identity and coherence
- Cultural adaptation and localization
- International brand communication
- Brands supporting export strategy
- Collective brands and luxury brands