The EU SME Centre, in collaboration with SPI (Sociedade Portuguesa de Inovação) and PortugalFoods, hosts this practical workshop guiding Portuguese SMEs through the opportunities and challenges of exporting food and beverage products to China.

Key speaker: Daniel Pedraza (Project Director, EIBENS) — China F&B market expert delivering insights on market trends, regulatory requirements, and effective marketing strategies for European SMEs.

Agenda highlights:

• China’s F&B market size, growth trends, and opportunities for Portuguese products
• Navigating regulatory and certification requirements
• Practical marketing and distribution strategies for SMEs