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X-WR-CALNAME:ScaleUp Porto
X-ORIGINAL-URL:https://scaleupporto.pt
X-WR-CALDESC:Events for ScaleUp Porto
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TZID:Europe/Paris
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TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
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TZNAME:CET
DTSTART:20261025T010000
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DTSTART;TZID=Europe/Paris:20260422T120000
DTEND;TZID=Europe/Paris:20260422T130000
DTSTAMP:20260418T151150
CREATED:20260408T094817Z
LAST-MODIFIED:20260408T094817Z
UID:15308-1776859200-1776862800@scaleupporto.pt
SUMMARY:The New SEO Game Workshop
DESCRIPTION:UPTEC hosts this workshop led by Bernardo Prazeres (Adclick Group) on how Search Engine Results Pages (SERPs) are evolving into AI-driven conversations\, and why traditional SEO tactics are no longer enough. \nThe session explores the shift from optimizing for algorithms to optimizing for Large Language Models (LLMs)\, covering: \n\nTechnical and strategic nuances of appearing in AI Overviews\nMechanics of “citations” and why brand authority is your most valuable SEO asset\nPractical approaches for adapting SEO strategies to the AI era\n\n
URL:https://scaleupporto.pt/event/the-new-seo-game-workshop/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://scaleupporto.pt/wp-content/uploads/2026/04/addclick.png
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