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X-WR-CALDESC:Events for ScaleUp Porto
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DTSTART:20250330T010000
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DTSTART;TZID=Europe/Paris:20250707T133000
DTEND;TZID=Europe/Paris:20250707T143000
DTSTAMP:20260406T041505
CREATED:20250704T160929Z
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UID:14584-1751895000-1751898600@scaleupporto.pt
SUMMARY:Spill The Tea: Scaling with SEO in the AI Era – 3 Big Shifts & How to Win
DESCRIPTION:Is your SEO strategy ready for the AI revolution? It’s time to adapt\, or risk being left behind! \n​Join us for our next “Spill The Tea” session\, where we’ll unpack the critical changes reshaping the online search landscape. This is an essential session for B2B SaaS founders and their teams who rely on organic visibility and content for lead generation and want to not just stay competitive\, but truly win in the AI era. \n​We’re delighted to welcome Kristina Frunze\, Founder at WebView SEO\, an expert in rebuilding SEO for the AI era and helping B2B SaaS businesses own buyer discovery across Google\, ChatGPT\, Perplexity\, and more. \n​Kristina will break down three major shifts happening right now that are fundamentally redefining search: \n\n​AI-generated answers are replacing traditional search results: Discover why simply showing up in links is no longer enough. Your content now needs to be cited and surfaced directly within AI-driven summaries.\n​AI content is flooding the internet\, making originality\, depth\, and trust signals paramount: Learn why B2B buyers crave authentic expertise\, not generic content\, and how search engines are increasingly rewarding this depth.\n​Organic SEO alone is no longer a reliable growth channel: Understand why diversifying your content strategy across owned\, earned\, and social channels is crucial for building long-term visibility and a consistent lead flow.\n\n​Kristina will provide clear\, B2B-focused strategies on how companies can effectively respond to these shifts\, allowing you to scale your SEO impact and drive real growth. \n
URL:https://scaleupporto.pt/event/spill-the-tea-scaling-with-seo-in-the-ai-era-3-big-shifts-how-to-win/
LOCATION:Founders Founders | Rua de Godim\, 389 Rua de Godim\, Porto\, 4300-240\, Portugal
ATTACH;FMTTYPE=image/png:https://scaleupporto.pt/wp-content/uploads/2025/07/FF_Spill_Kistina-1.png
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