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X-WR-CALNAME:ScaleUp Porto
X-ORIGINAL-URL:https://scaleupporto.pt
X-WR-CALDESC:Events for ScaleUp Porto
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DTSTART:20180101T000000
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DTSTART;TZID=UTC:20180122T100000
DTEND;TZID=UTC:20180122T130000
DTSTAMP:20260627T082547
CREATED:20180109T230502Z
LAST-MODIFIED:20230310T134242Z
UID:5121-1516615200-1516626000@scaleupporto.pt
SUMMARY:Masterclass: Licensing Technologies as a Business Model
DESCRIPTION:Technology transfer can strongly impact economic growth. While we’re really good at developing interesting\, disruptive technologies\, we might not be so good at turning them into products and making them reach the market. Licensing can be a solution to capitalize on the developed knowledge\, it can even become a business model\, allowing companies to grow\, research and development centers to become highly profitable\, generating impact to people\, and to economy in general. \nIn this Masterclass we’ll learn from the best about licensing models and how to properly deal with the licensing process\, legally and financially. We’ll focus on real case studies such as the licensing model of the mp3 and H.264 technologies. \nWHO SHOULD ATTEND?\nResearchers\, CTOs and everyone involved in technology transfer processes. \nABOUT THE GUEST\nKathleen Schroeter \nKathleen has worked for the Fraunhofer Heinrich Hertz Institute HHI since 2007. After a stint in the internal marketing consulting at the Fraunhofer-Gesellschaft headquarters\, she moved to Fraunhofer HHI’s newly-created 3D Innovation Center as its Executive Manager in 2011. \nStill managing the Innovation Center under its new name ‘3IT – Innovation Center for Immersive Imaging Technologies’\, she’s been Head of Marketing & Corporate Communications since October 2014. \nAs high & deep tech became a passion for her\, she started to regularly host and moderate events whose focus is on digital media & immersive technologies. \nShe’s a member of the European Committee of the “Advanced Imaging Society” (AIS) and the “VR Society”. \nKathleen is being awarded with the 2018 Advanced Imaging Society Distinguished Leadership Award for the work developed and forward-thinking efforts in visual technology and emerging content. \n
URL:https://scaleupporto.pt/event/masterclass-licensing-technologies-as-a-business-model/
LOCATION:Porto Business School\, Avenida Fabril do Norte\, 425\, Matosinhos\, 4460-314\, Portugal
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://scaleupporto.pt/wp-content/uploads/2018/01/masterclass.jpeg
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