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X-WR-CALNAME:ScaleUp Porto
X-ORIGINAL-URL:https://scaleupporto.pt
X-WR-CALDESC:Events for ScaleUp Porto
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TZID:Europe/Paris
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TZOFFSETFROM:+0100
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DTSTART:20260329T010000
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DTSTART:20261025T010000
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DTSTART;TZID=Europe/Paris:20260929T150000
DTEND;TZID=Europe/Paris:20260929T170000
DTSTAMP:20260810T061345
CREATED:20260804T140819Z
LAST-MODIFIED:20260804T140819Z
UID:15964-1790694000-1790701200@scaleupporto.pt
SUMMARY:Digit@l Tuesdays - Webinar: Marketing com direção - Da estratégia aos resultados
DESCRIPTION:This webinar is part of the Digit@l Tuesdays series by IAPMEI\, an initiative focused on digital transformation for SMEs. This session will show that true transformation happens when marketing is no longer seen as an expense but as a strategic management tool\, with clear priorities\, financial oversight and accountability. \nDuring the webinar\, participants will gain insights into the most common structural challenges faced by Portuguese companies in this area and discover practical solutions to build stronger foundations and maximize return on investment. \n
URL:https://scaleupporto.pt/event/digitl-tuesdays-webinar-marketing-com-direcao-da-estrategia-aos-resultados/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://scaleupporto.pt/wp-content/uploads/2026/08/MarketingComDireção.png
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