Jobs to Be Done – Workshop with Stephanie Troeth
July 27 @ 9:00 am - 6:00 pmFree
🔨 What are the real reasons users choose one product over another? How can we find out if we are truly meeting their needs? Jobs-to-Be-Done (JTBD) theory provides a way to unpack the complex motivations in why someone might “hire” a product to do a “job” and methods to pinpoint strategic opportunities. Originating in market research and strategy, Jobs-to-Be-Done is an approach that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs.
🗓 On July 27th, with Stephanie Troeth, Head of Research at Clearleft, previously from The Telegraph and Mailchimp.
🙋♀️ Steph is an independent strategist and researcher. She was most recently the Head of Research at digital agency Clearleft, where she helped companies and organisations build customer intelligence by combining design research with other disciplines. Previously, she led design research at the Telegraph and spearheaded European customer research with MailChimp. More about Steph on Eventbrite.
😁 Target Audience
Best suited for one of the following:
– UX designers with some research experience
– Product managers/owners
– Product designers
🎟 Tickets are limited!